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Biography of David C. Schmittlein

David C. Schmittlein is the Ira A. Lipman Professor, and Professor of Marketing, at The Wharton School of the University of Pennsylvania.  He is currently the Deputy Dean for The Wharton School, a position he has held since 2000.  He also is chair of the editorial board for Wharton School Publishing.  Dr. Schmittlein joined the Wharton faculty in 1980 after receiving a Ph.D. and M.Phil. in Business from Columbia University, and BA in Mathematics (magna cum laude) from Brown University.  His research emphasizes the analysis of marketing processes and development of methods for improving marketing decisions.  He is known for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication, promotion, and interactive marketing strategies.

Dr. Schmittlein has served as a consultant on these issues for numerous manufacturing and service firms, e.g. American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Frito-Lay, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, The Oakland Raiders, The Quaker Oats Co., and Time Warner.  He has over forty publications, most in leading journals in Marketing, Management, Economics and Statistics.  He has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, Journal of Marketing Research, Marketing Letters and Marketing Science. He also was the founding director of Wharton’s interdepartmental MBA major titled Managing Electronic Commerce.

Dr. Schmittlein serves on the International Advisory Board for Groupe HEC, the leading French business school, and on the Academic Advisory Board for the China Europe International Business School (CEIBS), the highest ranked business school in China.  He has been a visiting professor in the Faculty of Economics at Tokyo University, and a Distinguished Scholar in Residence at Washington University’s John M. Olin School of Business.  He has received awards for his research, his editorial work, and his teaching.  His observations and research have been cited often in the popular press, including Advertising Age, Adweek, Business 2.0, Business Week, Computerworld, Fortune, NPR’s Marketplace, Reuters, The ABC Evening News with Peter Jennings, The Economist, The Financial Times, The Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report and USA Today.

Dr. Schmittlein is a member of the American Marketing Association, the American Statistical Association, and the Institute for Operations Research and Management Sciences (INFORMS). 

David C. Schmittlein served as Vice Dean and Director of the Wharton Doctoral Programs during 1993-1995, and was chair of Wharton’s Marketing Department from 1994 to 2000.